Like many social media sites, Instagram employs a combination of automated algorithms, user reports and human review to identify and remove illegal content such as child abuse and encouragement of terrorism. In contrast, the level of agreement expressed in creating Instagram posts was lower, which demonstrates that Instagram's emphasis on visual communication is widely accepted by young people in social communication. The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. From June 2012 to June 2013, Instagram approximately doubled their number of users. In June 2011, it announced that it had 5 million users, which increased to 10 million in September.
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The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. On March 1, 2021, Instagram launched a new feature named Instagram Live Rooms, which lets four people go live together. On September 3, 2025, Instagram launched a native iPadOS app, which before relied on the iOS app and did not utilize the larger screen size of tablets. In April 2024, Instagram announced that they would start testing new tools "within weeks" to fight sextortion, a form of blackmail involving intimate pictures sent online.
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Instagram artificial intelligence describes content for visually impaired people who use screen readers. The post and petition gained mainstream attention after influencers Kylie Jenner and Kim Kardashian reposted the Instagram post; subsequently, the original post gained over 2 million likes on Instagram and over 275,000 signatures on Change.org. The primary criticisms for these updates was that Instagram was more like TikTok than photo sharing. In 2016, Olivia Solon, a reporter for The Guardian, posted a screenshot to her Instagram profile of an email she had received containing threats of rape and murder towards her.
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- Since the app’s launch it had used the Foursquare API technology to provide named location tagging.
- Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021.
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- The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content.
- After a period of testing, a duration of up to three minutes was announced in January 2025.
It was integrated with Instagram's "Close friends" feature, so that users could send images, photos, and texts privately to others, and also had Instagram's photo editing system embedded into the app. The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages. In 2019, Apple pulled an app which let users stalk people on Instagram by scraping accounts and collecting data. In September 2017, the company announced that public users would be able to limit who can comment on their content, such as only their followers or people they follow. In December, the company began rolling out the abilities for users to turn off the comments and, for private accounts, remove followers. In 2019, Instagram began to test the hiding of like counts for posts made by its users, with the feature later made available to everyone.
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If you've been asked to verify your identity multiple times, our system may have detected a threat to your account. To protect your account, it may be temporarily locked after too many unsuccessful attempts to sign in. If the recovery options displayed for your account are out-of-date, go to the "Can't sign in after trying the steps above?" section of this help article for more info. After you regain access to your account, consider switching to 2-Step Verification to avoid sign-in issues entirely.
- In a now-deleted Facebook post, Instagram wrote that “When developing content, we recommend focusing on your business objective or goal rather than hashtags”.
- In May, Instagram made it possible to send website links in messages, and also added support for sending photos in their original portrait or landscape orientation without cropping.
- Instagram has been the subject of criticism due to users publishing images of drugs they are selling on the platform.
- In 2021, Instagram announced that like counts would return to be publicly viewable by default.
- Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback.
- In April 2020, Direct became accessible from the Instagram website, allowing users to send direct messages from a web version using WebSocket technology.
- On December 20, Instagram announced that the advertising section of the policy would be reverted to its original October 2010 version.
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They are distinguished from regular content by the "sponsored" tag under the account name. In November 2019, it was announced that Instagram would start to roll out a new feature to Brazil known as Instagram Reels. Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post. The addition was seen by some in the technology media as Facebook's attempt at competing with the then-popular video-sharing application Vine.
Users report higher body surveillance (habitual monitoring of one's shape and size), appearance-related pressure, eating-disorder-related-pathology and lower body satisfaction than non-users. In a 2021 study, Mun & Kim pointed out users with a strong need for approval were more likely to falsely present themselves, which increased the likelihood of depression. The first interviewed 15 monthly Californian instagram users with low body image and self esteem, aged 13-21. Suggested posts received more controversy after Fast Company stated that the rolletto casino review feature would be impossible to turn off. The company wrote a tweet to users upset at the prospect of the change, but did not back down, nor provide a way to change it back, which they reaffirmed in 2020.
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A new update in November 2016 let users make their private messages "disappear" after being viewed by the recipient, with the sender receiving a notification if the recipient takes a screenshot. A camera inside Direct lets users take a photo and send it to the recipient without leaving the conversation. The feature received a major update in September 2015, adding conversation threading and making it possible for users to share locations, hashtag pages, and profiles through private messages directly from the news feed. These researchers found that college students in the U.S. and China watch short-form videos for entertainment, knowledge, and to build social identities. A Meta spokesperson explained, "We have fixed an error that caused some users to see content in their Instagram Reels feed that should not have been recommended. We apologize for the mistake." Despite the "TikTokification" of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022.